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新闻对于不同的媒介来说,因其定位不同、目标受众有别,报道的内容和形式也会呈现差异。就运城交通文艺广播而言,如何以目标受众为中心提供真实可信、喜闻乐见和易于理解的新闻性报道是开播以来我们一直思考和探索的重点。广播窄播化或者说类型化的发展不断改变着传统广播大而全的定位。根据不同的目标受众提供不同的专业广播节目,从而形成良性互动已经被业界广泛认同。从广播电台“窄播化”的实践来看,目前基本上分为新闻、音乐、交通、文艺、经济、教
News For different media, because of their different positioning, different target audience, the content and form of reporting will show differences. For Yuncheng Traffic Arts Radio, how to provide true, credible, and easy-to-understand news reports focusing on the target audience is the key point we have been thinking and exploring since its launch. Narrowcasting of radio or type of development continues to change the traditional broadcasting big and comprehensive positioning. According to different target audiences to provide different professional radio programs, thus forming a benign interaction has been widely recognized by the industry. From the radio station “narrow broadcast” practice, the current basically divided into news, music, transportation, literature and art, economy, teaching