随着经济全球化的发展,尤其是中国加入WTO后,我们已经深刻感受到了我国独立电视制片业的弊端。为了繁荣和发展我国的电视制片行业,加速我国电视制片业的发展壮大,增强自身的竞争力,本文从分析我国的独立电视制片行业面对的问题和自身的不足入手,提出几条有关经营和管理的建议。 With the development of economic globalization, especially after China’s accession to the WTO, we have already deeply felt the malpractices of the independent television industry in our country. In order to prosper and develop China’s television production industry and speed up the development and growth of China’s television production industry and enhance its own competitiveness, this article starts with the analysis of the problems faced by China’s independent television production industry and its own deficiencies, Advice on business and management.