中国两次进军嘎纳广告节均无功而返,此次惊讶少于去年,中国的广告界更多了一份平静和无奈。其实,这很自然,入不了围是正常的。为什么呢?中国的广告界缺少什么呢?广告公司说是缺少优秀制作公司;制作公司说是缺少足够的费用和优秀的广告主;广告主说是缺少优秀的广告公司;中国学者说是缺少科学运作模式;外国专家说是震撼力不够。我倒觉得是平和力不够。曾经有人说,从平民到贵族需要三代人的时间,第一代不择手段致富,第二代接受良好教育,第三代从骨子里彻底贵族化。心态上的贵族化之一即心理的平和力。这里,我只想 China’s two marches to the Cannes Advertising Festival all failed to return. This surprise was less than last year, China’s advertising industry has become more calm and helpless. In fact, this is very natural. It is normal to enter the Wai. Why does China’s advertising industry lack something? Advertising companies say that they lack a good production company; Production companies say they lack adequate fees and advertisers; Advertisers say that they lack a good advertising company; Chinese scholars say that they lack science. The mode of operation; foreign experts say it is not enough shock. I think that peace is not enough. It has been said that from the civilians to the nobles, it takes three generations, the first generation did not choose to get rich, the second generation received a good education, and the third generation was completely aristocratic. One of the aristocratic mentality is mental peace. Here I just want