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随着新媒体技术的快速发展,我国传统媒体遭遇了发展困境,而地级电视台只有实现转型升级才能得到健康发展。地级电视台要想实现持续性发展首先要转换经营理念,在传统业务发展中引入新媒体技术,实现自身业务的转型升级,才能在激烈的市场竞争中处于有利地位,收到较好的经济效益。本文首先指出了地级电视台在业务发展中面临的问题,接着论述了针对性转型策略,希望对地级电视台的健康发展有所帮助。
With the rapid development of new media technology, the traditional media in our country has encountered difficulties in development, and only when the TV stations at the local level can achieve the transformation and upgrading can they develop healthily. In order to achieve sustainable development, prefecture-level television stations must firstly transform their business philosophy, introduce new media technologies into the development of traditional businesses and realize the transformation and upgrading of their businesses in order to be in a favorable position in the fierce market competition and receive better economic benefits . This article first points out the problems that the local TV stations face in their business development, and then discusses the targeted transformation strategies, hoping to help the healthy development of local TV stations.