“芳草”药物牙膏是合肥日用化工总厂推出的名牌产品。自1978年试制到投向市场,到1985年底共销售21,340万支,创利税2,890万元,夺取全国药物牙膏之首。从市场营销学的角度来看,其中有不少经验是值得借鉴的。一、产品定位:合肥日用化工总厂过去生产的牙膏品种也不少,如“黄山”、“飞鹿”、“春雷”、“万代红”、“大丽花”等,但是除“黄山”牙膏外,大多属于疲软产品,没有 “Fangcao” drug toothpaste is a famous brand product launched by Hefei Daily Chemical Factory. From trial production in 1978 to investment in the market, by the end of 1985, a total of 213,400,000 pieces were sold, creating a profit and tax of 28.9 million yuan, which was the first to win national drug toothpaste. From a marketing point of view, there are many experiences that are worth learning from. I. Product Positioning: Hefei Daily Chemical Factory used to produce a variety of toothpaste products, such as “Huangshan”, “flying deer”, “Chunlei”, “Bandeihong” and “Dahlia”, but with the exception of “Huangshan” toothpaste. Most of them are weak products, not