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经过了中国动漫产业的艰难前行和人们传播观念的变化,动漫产品的受众形象备受重视。准确而清醒地认识当前受众现状,深入理解他们的地位与作用,无疑能推动动漫产业的快速前行。本文结合“议程设置理论”和受众分析理论,对动漫产业的传播系统和动漫产品的接受系统进行梳理和分析,最后得出对动漫产品受众的维护和培养之道。希望借此能够将我国动漫产品的受众引入正轨,撑起专属于我国动漫产业的一片蓝天。
After the arduous journey of China's animation industry and changes in people's concept of communication, the audience image of animation products has drawn great attention. Accurate and clear understanding of the current audience status quo, in-depth understanding of their status and role, will undoubtedly promote the animation industry's rapid progress. In this paper, we combine “the theory of agenda setting” and audience analysis theory to sort out and analyze the communication system of animation industry and the acceptance system of animation products, and finally come up with the way of maintaining and cultivating audiences of animation products. I hope to take this opportunity to bring the audiences of our animation products to the right track and prop up a piece of blue sky that belongs exclusively to China's animation industry.