发展县域保险业市场,是保险业支持“三农”、服务经济,构建“三农”保障体系的重要举措,也是保险业自身实现可持续发展的需要。本文提出了统筹发展县域保险业、构建“三农”保障服务体系服务“三农”的具体举措,以期对保险业构建“三农”保障体系起到一定的借鉴作用。 The development of the county insurance market is an important measure for the insurance industry to support the “three rural issues”, serve the economy, and build a “three rural” security system. It is also a need for the insurance industry to realize its own sustainable development. This paper puts forward specific measures for overall development of the county insurance industry and the construction of “three rural” service system to serve the “three rural issues” in order to provide some reference for the insurance industry to build a “three rural” guarantee system.