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在’97、’98年中国糖酒商品交易会上,开封隆氏食品有限公司出手不凡,一炮打响。隆氏的公关活动被誉为会上最引人注目的公关策划之一。隆氏公司于1996年10月动工兴建,投资1.2亿元。1997年8月隆氏花生露正式投放市场。它马上面临着第一次大型公关活动—10月份召开的’97(郑州)中国糖酒商品交易会(简称糖酒会)。被誉为“天下第一会”的糖酒会,具有规模大、作用大、影响
In the ’97, ’98 China Sugar and Wine Trade Fair, Kaifeng Longshi Food Co., Ltd. made an extraordinary effort and made a big splash. Long’s public relations activities were hailed as one of the most compelling public relations programs at the conference. Long’s company started construction in October 1996 and invested 120 million yuan. In August 1997, Long’s peanut milk was officially put on the market. It immediately faced the first major public relations event - the ’97 (Zhengzhou) China Sugar and Wine Trade Fair (referred to as the rum and wine reception) held in October. The rum, known as “the first meeting of the world,” has a large scale, a large role, and influence.