在现代平面广告造型元素表现的发展与演变过程中,最不容忽视的就是广告作品由基础阶段的直白表现发展到了婉转传达的更高层次。隐喻广告异军突起,成为有效的传播手段。隐喻广告想走的更远,还需从业人员提升驾驭设计的能力,在造型元素的应用原理理论上做深度研究,在更广泛和更紧密的专业领域汲取营养,并且在广告学理论诉诸隐喻广告设计实践方面做些有效的探索。 In the process of the development and evolution of the modern graphic advertising elemental elements, the most neglected thing is that advertising works develop from the straightforward performance of the basic stages to a higher level that is conveyed tactfully. Metaphors advertise a sudden emergence, as an effective means of communication. Metaphors also want to go even further, and practitioners need to improve their ability to master design, do theoretical research on stylistic elements, deepen their understanding of nutrition in broader and more specialized fields, and resort to metaphor in the theory of advertising Advertising design practice to do some effective exploration.