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广告是生活常见的艺术形式,经常出现在我们生活的各个领域。广告设计通过其传递给受众感知的视觉感受来吸引更多观者。因此广告设计中的视觉传达设计成为其中的重要环节。本文通过对广告设计的视觉效应分析,总结出受众审美心理倾向于快速读图、视觉中心和广告语对视觉效应的重要性,达到增强设计的感染力的目的。
Advertising is a common art form of life, often appearing in every area of our lives. Advertising design attracts more viewers through the visual perception it delivers to the audience. Therefore, the design of visual communication in advertising design has become an important part of them. Through the visual effects analysis of advertising design, this paper summarizes the importance of the audience’s aesthetic psychology in the fast reading, visual center and advertising language on the visual effects, so as to enhance the appeal of the design.