“文化”正逐渐成为企业管理的一股重要力量,但是不少企业在企业文化建设上存在着认识误区。企业应学会正确认识企业文化的内容,并发挥出企业家对企业文化建设的重要作用来。当前,企业文化建设工作越来越受到企业管理者的重视,不少企业开始了“以文化管企业”的实践,“文化”正逐渐成为企业管理的一股重要力量。但是,我们在调研中发现,不少企业在企业文化建设方面重形式、轻内涵,存在着认识误区。如,有些管理者 “Culture ” is gradually becoming an important force in business management, but many enterprises have misunderstandings in the construction of enterprise culture. Enterprises should learn to correctly understand the contents of corporate culture and play an important role for entrepreneurs in corporate culture. At present, the construction of enterprise culture is paid more and more attention by the managers of enterprises. Many enterprises have started the practice of “managing enterprises by culture” and “culture” is gradually becoming an important force in enterprise management. However, we found in the research that many enterprises have serious misunderstandings in the form of corporate culture and light connotation. For example, some managers