成功的企业都会拥有优秀的企业文化，正是功不可没的企业文化奠定了企业可持续发展的基础，成为企业发展的战略之策。面对新世纪、新目标、新任务，加强企业文化建设必须要在求进、求新、求实上下功夫。一、加强企业文化建设，在求进上下功夫在当今激烈的市场竞争中，企业形象 Successful companies will have excellent corporate culture, and it is the indispensable corporate culture that has laid the foundation for the sustainable development of enterprises and has become a strategy for the development of enterprises. In the face of the new century, new goals, and new tasks, strengthening enterprise culture must be based on progress, innovation, and practicality. 1. Strengthen the construction of corporate culture and work hard for progress. In today’s fierce market competition, corporate image