新闻标题,历来被称作是报纸的眼睛,为了制作出一个好的标题,编辑和作者往往要煞费苦心。一条标题能否强烈地吸引读者,往往不在于它在版面上所处的位置是否显眼,也不在于字号的大小,而在于该标题是否具有吸引读者的内在力量,是否具有文采等等。新闻标题的同音(谐音)巧用,正是增加标题魅力、吸引读者的有效方法。在新闻标题中,同音(谐音)的运用是很常见的,这种方法,往往能增加标题的吸引力,达到先声夺人 News headlines, traditionally called the eyes of newspapers, editors and authors often have to work hard to make a good headline. Whether a title strongly appeals to a reader or not depends on whether its position on the layout is conspicuous or not, and whether the title has an internal force that attracts the reader, whether there is literary grace or not. Homonym (homonym) clever use of news headlines, it is an effective way to increase headline charm and attract readers. In news headlines, the use of homophones (homophonic) is very common, this approach can often increase the attractiveness of the title, to achieve the first move