情感营销、网络营销、文化营销等多种营销方式日益演变,显得丰富多样而格外引人注目。制鞋行业作为直指零售终端的传统行业,当然也免不了要在营销方式上多做文章。好的营销方式不仅能展现出一个企业的文化内涵,而且能引发消费的多样性和趣味性,甚至还能出其不意地获得消费者的好感。 Emotional marketing, online marketing, cultural marketing and other marketing methods have evolved, appear to be rich and diverse and attracting attention. As a direct reference to the traditional industries of the retail terminal, the footwear industry inevitably has to make more articles in the marketing mode. Good marketing can not only show the cultural connotation of a business, but also lead to the diversity of consumer and interesting, and even unexpectedly get the favor of consumers.