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9月29日,中国西凤酒城灌装中心竣工投产仪式在陕西西凤酒集团股份有限公司新厂区内隆重举行,西凤酒扩建技改项目结出丰硕成果,打造百亿企业集团、建设中国西凤酒城迈出坚实步伐。西凤酒是誉满九州的驰名品牌、是中华酒林一朵瑰丽的奇葩。近年来,企业通过自主创新、强化管理、改革机制、拓展市场,取得了飞速发展,消费人群不断扩大,市场份额有效提升,品牌认知度和影响力日益增强,品牌价值已达到213.26亿元。当前,白酒市场优势资源正在向名优大企业集中。
On September 29, the ceremony of completion and commissioning of Xifeng Liquor Filling Center in China was held in the new factory of Xifengjiu Group Co., Ltd. in Shaanxi Province. The Xifengjiu expansion project has yielded fruitful results, building 10 billion enterprise groups and building a solid foundation for Xifeng Liquor City in China pace. Xifengjiu is a well-known brand in Kyushu, a magnificent exotic flower of Chinese wine. In recent years, through independent innovation, management, reform mechanisms and market expansion, the company has achieved rapid growth. The consumer base continues to expand, its market share has risen effectively, its brand recognition and influence have been increasingly enhanced, and its brand value has reached 21.326 billion yuan. At present, the advantages of liquor market resources are concentrated to famous big companies.