2006年,中日贸易总额超过了日美贸易,中国已为日本贸易的第一大国。日立专务董事、中国总代表冢田实说:“日立在中国的销售额已经有80亿美元,我们的目标是在2010年做到130亿美元。”三菱商事原中国总代表武田胜年说:“我们在中国做生意时,首先考虑的是要能长久地在这里做下去,成为这里的企业市民。”看好中国市场,要长期在这里与这里的企业、消费者共存下去的理念,是日资企业公关时的最基本的出发点。 In 2006, the total volume of China-Japan trade surpassed that of Japan and the United States. China has become the largest country in Japan’s trade. Hitachi Managing Director, general representative of China Tsukada Shi said: “Hitachi’s sales in China have been 80 billion US dollars, our goal is to achieve 130 billion US dollars in 2010. ” Mitsubishi former general representative of Japan Takeda Said: “When we do business in China, the first consideration is to be able to do it here for a long time to become corporate citizens here.” Optimistic about the Chinese market, long-term here with the business here, consumers coexist Idea, is the most basic starting point when Japanese-funded enterprises PR.