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摩梭人作为泸沽湖地区的一个特殊族群,在丽江旅游发展中的心理响应受到多种因素影响。旅游经济推力下产生的文化自豪感和族群认同度的提升是产生积极心理响应的根本原因。为赢得以摩梭人为代表的特殊群体在旅游发展中的积极心理响应,首先应以政府为主导,宣传摩梭文化,催生并彰显摩梭人的民族自豪感;其次,推动旅游经济利益和民族文化保护要求相结合,促进摩梭人族群认同意识重新建构和加强;最后应制定适当的保护措施并引导摩梭族群进行心理调适,以促进民族文化保护和旅游开发的有力结合,达到平衡协调、互惠双赢的效果。
As a special ethnic group in the Lugu Lake area, the Mosuo people are affected by many factors in the psychological response to the tourism development in Lijiang. The pride of cultural pride brought by the tourism economy and the promotion of ethnic identity are the fundamental reasons for the positive psychological response. In order to win the positive psychological response of the special groups represented by the Mosuo people in the tourism development, government should take the lead in advocating the Mosuo culture and promoting and demonstrating the national pride of Mosuo people. Secondly, promoting the economic benefits of tourism and the ethnic groups Cultural protection requirements, to promote Mosuo ethnic identity awareness reconstruction and strengthening; Finally, appropriate protection measures should be developed and guide Mosuo ethnic groups to psychological adjustment in order to promote national culture and tourism development to effectively combine to achieve balance and coordination, Reciprocal win-win effect.