现代企业营销及其应用探讨王国欣现代企业营销，包括理论和实践方面，经过较长时间的探索，已形成其固有特征，是社会经济高度发展的产物。现实中的我国企业，特别是大中型企业营销，却面临着种种矛盾与困惑，是经济轨转型的客观反映。因而。建设有中国特色的社会主义企业... Modern enterprise marketing and its application Wang Guoxin’s modern enterprise marketing, including theory and practice, has formed its inherent characteristics after a long period of exploration, and is a product of highly developed social economy. In reality, Chinese companies, especially large and medium-sized ones, face various kinds of contradictions and confusions, which is an objective reflection of the transformation of economic rails. thus. Build a socialist enterprise with Chinese characteristics...