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中国的传播环境正在发生着深刻的变化，传统纸媒与新媒体间的融合已经是大势所趋。科学技术的进步从根本上支撑和推动了媒体的发展，使每个重要的技术革命时期都出现了相应的新传媒技术。数字化技术迎合时代发展需要，新兴数字媒介与传统媒介共同融合促进发展。互联网的迅速普及开启了受众的“网络”时代。
China’s communication environment is undergoing profound changes. The integration of traditional paper media and new media is already the trend of the times. The progress of science and technology fundamentally supported and promoted the development of the media so that new media technologies emerged in each important period of technological revolution. Digital technology caters to the needs of the development of the times. Emerging digital media and traditional media are integrated to promote development. The rapid popularization of the Internet has opened the “Internet” era of the audience.