消费者购买了你的产品,不只是选择了你的产品质量、你的产品功能、你的售后服务,更重要的是选择了你的产品中蕴含的文化品位。当你的企业开始建设品牌时,文化必然渗透和充盈其中并发挥无可比拟的作用,而创建品牌就是一个将文化精制而充分展示的过程。市场营销和品牌竞争的实践也证明:文化内涵是提升品牌附加值、产品竞争力的源动力,是品牌价值的核心资源,是企业的一笔巨大财富。所以,一些世界著名的大公司都密切关注“上帝”的消费心理变化,开 Consumers buy your product, not just choose your product quality, your product features, your after-sales service, more importantly, choose your product contains the cultural taste. As your business begins to build its brand, culture inevitably infiltrates and infuses it and plays an unparalleled role, and creating a brand is a process in which culture is refined and fully displayed. The practice of marketing and brand competition also proves that cultural connotation is the source driving force for enhancing brand added value and product competitiveness, the core resource of brand value, and a tremendous wealth for an enterprise. Therefore, some of the world’s leading large companies are closely watching the “God” changes in consumer psychology, open