越来越多的商业企业重视节日的促销作用。尤其是随着感性消费时代的来临,消费者的消费方式和购买习惯发生了很大变化。因此,把握节日消费市场的热点和需求变化趋势,做大做活节日市场,是企业促销的主要任务。节日促销主题可以遵循简单、精 More and more commercial enterprises attach importance to the holiday promotion role. Especially with the advent of the era of perceptual consumption, consumer spending patterns and buying habits have undergone great changes. Therefore, grasping the holiday consumer market trends and demand trends, bigger and better holiday market, corporate marketing is the main task. Holiday promotion theme can follow simple, refined