全媒体时代整个社会生活发生了翻天覆地的变化,媒体整合趋势下的广告教育也应顺时而为。文章分析了目前广告教育中的问题,提出建立资源共享的开放教育模式,使“行”“知”在选课制、学分制、学制弹性化管理模式的配套改革下有效融合,力求使广告专业的学生能更适应媒体发展对人才的实际需求。 The entire social life has undergone tremendous changes in the whole media era. Advertising education under the trend of media integration should also be carried out in a timely manner. The article analyzes the current problems in advertising education and puts forward the establishment of an open education model of resource sharing so as to make the integration of “education”, “credit” and “matching education” under the supporting reforms of flexible enrollment system, credit system and flexible management of academic system. So that advertisers can better adapt to the professional development of media personnel on the actual needs of the development.