2008年北京奥运会日渐临近,而奥运给电视转播带来的挑战也将是全方位的。自1964年奥运与卫星电视转播结下不解之缘后,学界与业界对电视与奥运以及体育的内在联系进行了许多富有意义的探索,它们涉及到政治、经济、文化、社会、科技、法律等各个领域。遗憾的是,在对奥运这个身体盛会本身的展 The 2008 Beijing Olympic Games are approaching, and the challenges posed by the Olympic Games to television will also be comprehensive. After the indissoluble bond between the Olympic Games and the satellite television broadcast in 1964, the academic circles and the industry conducted many meaningful explorations on the intrinsic linkages between television and the Olympic Games and sports. They involved political, economic, cultural, social, technological and legal issues And other fields. Unfortunately, in the exhibition of the body of the Olympic Games itself