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随着科学技术的不断发展,传播形式也在不断地发生改变和优化,以基于互联网的个人终端、公共区域的数字传播终端等为依托的新媒体广告也不断发生变革.本文将试从新媒体广告的界定和发展情况、广告设计策略、广告传播规律、面临的问题等方面分析新媒体广告的内涵和外延.。新媒体是当前广告传播发展的热点。广告形态表现作为新媒体最重要的传播系统,具有举足轻重的作用,它既对媒体的生存发展有巨大的经济意义,又对媒体的传播形象有极大的社会影响和政治影响。
With the continuous development of science and technology, the forms of communication are constantly changing and optimizing, and new media advertisements based on Internet-based personal terminals and digital communications terminals in public areas are constantly changing.This article will try new media ads Definition and development of advertising, advertising design strategy, the rules of advertising, the problems faced by the analysis of the content and extension of new media advertising. New media is the hot spot of the development of advertising at present. As the most important communication system of new media, advertising performance plays a decisive role. It not only has great economic significance for the survival and development of the media, but also has great social and political influence on the media image.