引子:当洋和尚遇到土方丈刚进入21世纪,众多洋品牌就发现:中国的人口增加了,消费者收入增加了,市场空间增加了,然而生意却不好做了。同时,那些兴致勃勃地手拿大把美金的国外巨头们,在踏入国门后,却发现现实与他们想像的并不相同。中国的市场的确巨大,的确是遍地黄金,但要把地上的黄金捡起来,可不是件容易的事情。 Primer: When the monk met the earth and abbot Just entered the 21st century, many foreign brands found that: China's population has increased, consumer income has increased, the market has increased, and the business has not done well. At the same time, those foreign giants who are happily handing large amounts of U.S. dollars find that reality is not the same as what they imagined. It is indeed a huge market in China, indeed gold everywhere, but to pick up the gold on the ground, is not an easy task.