策划是谋略的结晶,成功的先导。俗话说:“牛有千斤之力,人有倒牛之力”。随着市场经济的发展,策划已成为企业竞争不可或缺的手段,备受广大企业家的重视。本文撷取世界知名企业成功的经典实例,供国内企业经营者借鉴。“人机大战”的新闻策划,使IBM股票价格再创新高英国作家吉卜林在《暴风雨中的歌》中有一句名言:“一场比赛的意义并不仅限于比较的双方。”制造新闻,引起新闻界的关注,利用新闻媒体自觉地对企业进行宣传报道,是企业策划的高级形式,可以起到“不是广告,胜似广告”的作用。今年5月3日,美国电脑业巨头IBM再度安排了一场“人机大战”,把从80年代以来走遍天下无敌手的俄罗斯国际象棋大师卡斯帕罗夫请到纽约,与该公司开发的超级计算 Planning is the crystallization of strategy and success. As the saying goes: “The cattle have a lot of power, people have the power of cattle.” With the development of the market economy, planning has become an indispensable means for the competition of enterprises and is highly valued by a large number of entrepreneurs. This article captures the successful classic examples of world-renowned companies for domestic business operators to use for reference. The “human-computer war” news plan made IBM’s stock price a new high. The British writer Kipling had a famous saying in “The Song in the Storm”: “The significance of a game is not limited to the two sides.” Manufacturing News, Arousing the attention of the press and making use of the news media to consciously advertise and report on enterprises is a high-level form of corporate planning. It can play the role of “not advertising, rather than advertising”. On May 3 of this year, the US computer giant IBM once again arranged a “human-machine war” to invite Russian chess master Kasparov who had traveled all over the world since the 1980s to New York to develop with him. Supercomputing