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中国报协发行委员会主任李忠这样介绍第三方物流,这是中国报纸发行公司协作联合体在两年前提出的一个分销概念网,希望能通过对客观存在的松散的发行网络进行软串联,最终形成一个在零售方面强于邮局的大型的全国性报刊分销网络。 李忠表示,“第三方物流”其实是一个完全开放的架构,它并不仅仅局限于报刊社,还包括社会上独立的零售商。它借鉴的是欧美成熟的书报刊分销产业架构。在欧美,订阅归口到邮政系统,包括私营邮发公司,零售则由国家一级发行商、地区级发行商和零售网点三级发行系统来执行。而目前,我国报刊发行情况基本上是三分天下:邮局、二
Li Zhong, director of China Press Association Publishing Commission, introduced the third-party logistics in this way. This is a distribution concept network proposed by China’s newspaper publishing company and collaboration federation two years ago. Through the soft concatenation of the objectively loose distribution network, Forming a large nationwide distribution network for newspapers and newspapers that are stronger than post offices in retail. Li Zhong said that “third-party logistics” is actually a completely open structure, it is not limited to newspapers and periodicals, but also include independent retailers in society. It draws on the mature European and American newspapers and periodicals distribution industry structure. In Europe and the United States, subscriptions go to the postal system, including private mail-order companies, while retail sales are run by state-level distributors, regional distributors and retail outlets. At present, the distribution of newspapers and periodicals in our country is basically one-third of the world: the post office,