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出版企业从国内经营走向国际化经营,必须经过将本企业的产品—图书打入国际市场,并通过产品对外销售来认识国际市场,熟悉国际市场,占领图书市场份额,不断寻求直接或间接的对外投资,建立国际出版经营机构,使产品的生产实现国际化;最终形成跨国出版集团公司。 跨国出版企业开展的海外经营活动,无论是独资经营,还是合资、合作经营或以其他形式的经营,海外出版经营机构都必然经历一个筹建和发展的过程,并且最终总有一天还要面临终止和解散企业的过程,在企业创办、发展和终止过程中都需要对企业的流动资金进行管理,它是该企业财务管理工作中一项经营性的重要工作。
Publishing enterprises from domestic operations to international operations must go through the company’s products - books into the international market, and through product sales abroad to understand the international market, familiar with the international market, occupy the book market share, and constantly seek direct or indirect external Investment, establishment of an international publishing operation, so that the production of products to achieve internationalization; the final formation of multinational publishing group company. Overseas business activities carried out by multinational publishing enterprises, whether they are sole proprietorship, joint ventures, cooperative ventures or other forms of operation, are bound to go through a process of establishment and development, and one day they will eventually face termination and The process of dissolution of the enterprise requires the management of the liquidity of the enterprise in the process of establishing, developing and terminating the enterprise. It is an important and managerial task in the financial management of the enterprise.