网络舆情对高校工作带来了新的挑战,正确地引导高校网络舆情,有利于维护高校全面、健康、和谐的发展。文章通过对高校网络舆情的基本涵义、特点及成因简单分析,提出在当前形势下高校做好网络舆情工作的相应对策。 Public opinion on the Internet has brought new challenges to the work of colleges and universities, and correctly guided the public opinion on the Internet in colleges and universities, which is conducive to maintaining the all-round, healthy and harmonious development of colleges and universities. Through the simple analysis of the basic connotation, characteristics and causes of network public opinions in colleges and universities, the article puts forward the countermeasures that colleges and universities should do a good job of network public opinion under the current situation.