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“互联网+”时代的到来给传统品牌形象设计带来了显著性影响,传统企业不得不开始“触网”之旅,对传统品牌形象进行再设计以开辟多渠道盈利的模式。本文从“互联网+”的概念出发,论述了在“互联网+”时代下传统企业对品牌形象再设计的原因,探讨“互联网+”下的品牌形象设计特点,研究“互联网+”给传统品牌形象再设计带来的影响,并为企业在新的时代背景下进行形象再设计提出自己的建议。
The advent of “Internet +” brought a significant impact on traditional brand image design. Traditional enterprises had to start their journey of “touching the net” and redesigned the traditional brand image to open up a multi-channel profit model. Based on the concept of “Internet + ”, this paper discusses the reasons why the traditional enterprises redesign the brand image in the “Internet + ” era, discusses the design features of the brand image under “Internet + Internet + ”to the re-design of the traditional brand image of the impact, and enterprises in the context of a new era of image re-design put forward their own suggestions.