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新媒体环境的特点新媒体是符合社会潮流的新型媒体,是以数字与网络技术为依托,以电脑、数字电视、手机为载体,以实现网络间的双向化为目的,以服务社会、为大众提供娱乐为己任的传播形态。其带来的新时代有两个主要特点:第一,电视媒体主导性地位的丧失。电视是单向媒体时代的主宰者,随着新媒体的发展,单向媒体的弊端逐渐显现。而新媒体凭借其互动性、开放性等优势逐步代替电视成为主导者。其多元化和分享性深深吸引青
Characteristics of the New Media Environment New media is a new type of media that is in line with the trend of the society. It is based on digital and network technologies, uses computers, digital TVs and mobile phones as carriers and aims to achieve a two-way network. It serves the community and serves the general public Provide entertainment form of communication. The new era brought about by it has two main features: First, the loss of the dominant position of the television media. Television is the dominant one-way media era, with the development of new media, the drawbacks of one-way media gradually appear. The new media by virtue of its interactive, open and other advantages and gradually replace the TV as the dominant. Its diversity and sharing are deeply enticing