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在短短两年半的时间内,Twitter微博网站就拥有1亿多用户,国内新浪微博的注册用户也在不到一年的时间里迅速突破千万。众多企业因微博庞大的用户数目,开始关注微博独特的媒介商机。微博平台独特的媒介优势1、微博具有多级传播的属性。微博始于人际传播形成的微博话题,通过网友之间的不断分享,
In just two and a half years, Twitter Weibo website has more than 100 million users, and the registered users of China Sina Weibo have rapidly exceeded 10 million in less than a year. Due to the large number of users of Weibo, many enterprises started to pay attention to Weibo’s unique media business opportunities. Weibo platform unique media advantages 1, microblogging with multi-level dissemination of attributes. Microblogging began with the formation of microblogging topic of interpersonal communication, through the continuous sharing between users,