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当下,互联网的介入让许多行业都发生着崭新的变化。在这样的时代背景下,要让更多的人认识、了解并喜欢上川剧,就必须深度挖掘川剧的文化价值和市场价值,不断尝试拓宽新的传播形式和宣传推广路径,构造起能够把川剧艺术的新八字方针外化为推动川剧艺术事业发展、振兴川剧艺术市场繁荣的实际应用,使之充分发挥出有效推动社会文化发展的能动作用。本文重点介绍了基于实景地图和位置服务的网络数字化“中国川剧文化艺术公共信息服务平台”的重要意义、建设目标和实现功能情况,旨在通过平台的建设及其“产学研用”的运作模式,创造出川剧网络传播和推广的创新范例。
At the moment, the Internet has brought about radical changes in many industries. Under this background of times, if more people are to know, understand and love Shangchuan opera, it is necessary to dig out the cultural value and market value of Sichuan opera in depth and keep on trying to broaden the new forms of communication and propaganda and promotion. In order to promote the development of the Sichuan Opera industry and rejuvenate the prosperity of the Sichuan Opera market, the externalization of the new eight-character approach to art should give full scope to the active role of promoting the social and cultural development. This article focuses on the network based on the real map and location services digital “China Sichuan Opera Culture and Arts public information service platform, ” the importance of building goals and functions of the situation, through the platform construction and its "Mode of operation, to create a Sichuan opera network dissemination and promotion of innovative paradigm.