“不做出版商,要做出版家”的口号,原是针对某些出版社见利忘义提出的.有人以为偏颇,提出质疑:出版社若不能赢利,在活尚难,何以“家”为?于是,口号改作了“既做出版商,又做出版家”.义与利在口号中似乎可以得兼.但依旧是两张皮——“商”以逐利,“家”以言义,义与利的矛盾并未消失.不妨看一看近两年出版的某些书籍,究竟追逐的是什么? The slogan of “Doing not Publishers, Making Publishers” was originally put forward by some publishers for gaining profits and forgetting others. Some people think that they are biased and question them: If publishers can not make profits, Therefore, the slogan was changed to “both publishers and publishers.” Justice and profit seem to win both in the slogan, but they are still two things - “business” in favor of profit, “home” in words The contradiction between righteousness, righteousness and benefit has not disappeared.How let us look at some books published in the past two years, what exactly are we chasing?