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民年年画艺术作为招贴设计的本源,它的造型、结构、色彩、式样、寓意等各元素经过几千年的发展和沉积之后,已经成为当代招贴设计艺术取之不尽、用之不竭的灵感源泉和宝贵财富。如何把民间年画的视觉语言转变成一种信息在招贴上去传播,使这些旧有元素与当代设计找到新的契合点,让旧有元素能够真正作为传递信息的载体,形成当代中国设计观念,符合当代设计的功用,从而告知功能,使招贴的视觉语言具有亲和力,就要进一步了解现代招贴设计与民间年画艺术的某些契合关系,找出二者相结合的方法,才能创作出具有自身文化属性的招贴设计。
After years of development and deposition, the various elements such as shape, structure, color, style and morality have become an inexhaustible source of contemporary poster design art. Source of inspiration and precious wealth. How to transform the visual language of the New Year paintings into a kind of information to spread on the poster so that these old elements and the contemporary design find a new meeting point so that the old elements can really serve as a carrier for transmitting information and form the contemporary Chinese design concept in line with the contemporary Design function to inform the function of the placard language of the language has affinity, it is necessary to further understand the relationship between modern poster design and folk New Year’s art, find out the combination of the two methods in order to create their own cultural attributes Poster Design.