高职市场营销专业实训体系能提高高职学生创新创业实践能力,激发学生自主创业热情,从而提高自主创业成功率。高职市场营销专业实训体系的构建是一项创新创业的实践性教学。课题成果具有重要的应用价值和推广价值。该实训体系的构建具有多元化、创新性、应用价值广泛等特点,旨在达到创新创业型人才培养的目的。 Higher vocational education and marketing system can improve vocational training practice of innovative entrepreneurship and practice, stimulate students enthusiasm for self-employment, thereby enhancing the success rate of self-employment. The construction of vocational training system of vocational marketing is a practical teaching of innovation and entrepreneurship. The results of the project have important application value and promotion value. The training system has the characteristics of diversification, innovation and extensive application value so as to achieve the goal of training creative and pioneering talents.