7月31日,美国家政O2O“鼻祖”Homejoy关闭了,短命的3年里一路狂奔,将业务拓展到北美30多座城市以及欧洲。虽然公司CEO对于倒闭原因给出了“法律纠纷”的体面说辞,但业内人士认为Homejoy“跑得太快就会摔倒”。可这么快还是没能撑到C轮融资,怎么能慢下来呢?Homejoy的故事并没有影响国内家政O2O大举扩张的步伐,在大小巨头们重金砸向家政O2O时,传统企业也加快了外延式扩张,甚至不惜通过扩大规模维持 July 31, the US home economics O2O “originator ” Homejoy closed, short-lived three years all the way bolted, the business expanded to more than 30 cities in North America and Europe. Although the CEO gave a decent statement of “legal dispute” to the cause of the collapse, the insiders believe Homejoy “falls too fast”. How fast can it slow down? Could the story of Homejoy have not affected the pace of massive domestic O2O expansion, as big and small giants pound domestic O2O, the traditional enterprises also accelerated the extension of the Expansion, even at the expense of expanding by maintaining the scale