成都传媒集团成立,集团在整体上取得良好的规模效应,经济利益丰厚。但合并后出现新的人事管理问题,陷入理论的空白区。本文通过对这一问题的分析,结合英国管理学者凯文·汤姆森(Kevin Thomson)提出的“情绪资本”(Emotional Capital)对这一问题进行分析创新,为传媒集团化中可能存在的人事问题提出参考。 With the establishment of Chengdu Media Group, the Group has achieved good economies of scale as a whole. However, after the merger, a new issue of personnel management was found, falling into a blank area of ​​theory. This article analyzes and innovates this issue through the analysis of this issue and the “Emotional Capital” put forward by Kevin Thomson, a British management scholar, for the possible existence of the media collectivization Personnel issues for reference.