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“新媒体”是我们耳熟能详的词语,上至政府工作报告,下至网友之间的交流,该词成为内涵丰富、外延广阔的日常用语。移动数据盛行以来,文学批评日益彰显自由、提倡创新。媒介技术的图—文—声融合、媒介信息的迅即多维度辐射、批评方式的开放动态等特征改组和分化了原有的文学批评行为和组织机构,使其遵循的文学经典规定性、评判标准和话语秩序遭遇新媒体时代的冲击。追本溯源,“新媒体”一词最初出现在上世纪60年代美国电子录像商业计划书中,
“New Media ” is our well-known words, from the government work report, to the exchange between users, the word has become rich in content, extensive daily language. Since the prevalence of mobile data, literary criticism has increasingly demonstrated its freedom and promoted innovation. The characteristics of literary-technical-graphic-phonetic fusion, the rapid multidimensional radiation of media information and the opening-up of criticism methods have reorganized and differentiated the original literary criticism behaviors and organizations so that they follow the classic literary rules and criteria And discourse order suffered the impact of the new media era. Pursuing this source, the term “new media” first appeared in the 1960’s US electronic video business plan,