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本文从伊春山特产品松子出发,在“4v”理论基础上讨论如何优化松子特产加工销售模型并整合营销,形成产品的地方特色标识,进一步开发松子的市场,继而从选料,研发,销售等方面进行创新,整合松子产业促进规模效应,提高产品附加价值,开发伊春松子文化价值从而引导顾客价值取向,同时打造差异化产品,找到市场切入点,满足不同消费者的不同需求。
Based on the theory of “4v ”, this article discusses how to optimize the processing and sales model of pine nuts specialty products and integrate the marketing to form the local characteristic identification of the products and further develop the market of pine nuts, and then from the selection of materials, research and development, Sales and other aspects of innovation, the integration of pine nuts industry to promote economies of scale, increase the added value of products, develop the cultural value of Yichun pine nuts to guide customer value orientation, while creating differentiated products, find the market entry point to meet the different needs of different consumers.