成功企业,都有一个共同的特点。就是把营销当做头等大事来考虑。然而由于种种陈旧观念的存在,使许多初涉营销战的人们往往误入歧途。“优等人”误区:希望自已的人员都是优等人才,和自己实际拥有的人员不能混为一谈。精明的营销决策人决不会以威望作为自己决策的战略依据。从统计学的意义上说,公司越加庞大,要 Successful companies have a common characteristic. Is to consider marketing as a top priority. However, due to the existence of various stereotypes, many people who have begun to engage in marketing wars often go astray. The “preeminent” misunderstanding: I hope that my own staff are excellent talents and I cannot confuse them with the people I actually own. Smart marketing decision makers will never use prestige as a strategic basis for their own decisions. In a statistical sense, companies are more and more