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如何做好新时期国有企业外宣工作,不仅关系到企业文化建设和宣传工作的水平优劣,更关系到企业是否科学稳健发展。当前,国有企业已进入深化改革调整、推进转型发展的关键时期,加强新闻宣传工作,充分发挥舆论引导作用,对推进企业科学稳健发展显得尤为重要。新形势下,如何紧紧围绕中心任务,聚焦企业改革、发展、稳定工作,积极有效地开展宣传思想工作,切实发挥重大主题宣传活动的引领和推动作用,是国有企业做好宣传工作的关键所在。
How to do a good job of propaganda of state-owned enterprises in the new era not only concerns the quality of corporate culture and publicity, but also the firm’s scientific and steady development. At present, the state-owned enterprises have entered a crucial period of deepening reform and adjustment and pushing forward the transformation and development. Strengthening public information work and giving full play to the leading role of public opinion are especially important for promoting sound and steady development of the enterprise. Under the new situation, it is the key for state-owned enterprises to do a good job of propaganda about how to tightly focus on the central task, focus on the work of reform, development and stability in enterprises, carry out propaganda and ideological work in an active and effective manner, and give full play to the leading and promoting role of major theme publicity activities .