有多少媒体公司像梅雷迪斯那样跳脱出了传统媒体企业的固有战略,成为一家领先的媒体及营销公司。在关注此次伦敦奥运会各项精彩比赛与各种吊诡事件的同时,有一组数据也引起了我的注意:根据BBC奥运体育网页的数据显示,在奥运开始的第一个星期,赛事观众中有56%来自电脑、33%来自移动设备,8%来自平板电脑,而电视观众只有3%。在中国我们也能够切身感受到数字媒体在伦敦奥运会中的大放异彩,从网络视频、移动互联网,到社交网络、数字报,能够增强互动性的数字媒体在获得了用户的同时,也收获了来自广告商的真金白银。 How many media companies, like Meredith, sheds the inherent strategy of traditional media companies and becomes a leading media and marketing company. While watching the exciting and controversial events of the London Olympics, there is also a set of data that caught my attention. According to the BBC Olympic Sports website, in the first week of the Olympic Games, there were 56% came from computers, 33% came from mobile devices, 8% came from tablets and only 3% from television viewers. In China, we can also feel the digital media in London Olympic Games vividly, from the network video, mobile Internet, social networking, digital newspaper, to increase the interactive digital media access to users at the same time, but also reap Real money from advertisers.