经济和市场因素通常不是创作者选择如何“创意”的标准,在创意与市场和社会需求的联结过程中,生产者行动发挥了决定作用。版权产业既需要强调內容创新,也需要生产者通过新的技术、方法和通路对“內容”进行创造性的选择、重制和呈现的产品创新和服务创新。因此,我们需要从更宽泛和更开放的视角看待版权产业生产者创新活动,其激励模式的设计应突破以往的线性思维,以结构形式的激励系统呈现。 Economic and market factors are often not the “creative” criteria that creators choose. Producer actions play a decisive role in the linkage between creativity and market and social needs. The copyright industry needs to emphasize not only content innovation but also product innovation and service innovation that producers creatively choose, remade and present “content ” through new technologies, methods and approaches. Therefore, we need to view the innovations of copyright industry producers from a broader and more open perspective. The motivation model should be designed to break the linear thinking in the past and be presented by the structural incentive system.