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在现代企业中,调整产品结构,不断开发新品是占领市场、获取经济效益的理想之举。笔者攫取世界企业新产品开发的精华,提炼出新产品开发的几种谋略。①连锁开发法。即从分析市场结构着手,预测商品与商品之间与消费商品的连锁联系,通过开发一种新产品来带动相关产品的开发。如法国一电话公司针对顾客打电话通常需要找纸和笔作谈话记录,发明了一种带有活页记录本和园珠笔的电话机附加装置,与电话机一起配套推向市场,结果这只产品推向市场后十分畅销。因此说,中小企业在开发大件成套产品上无法与大企业竞争,不妨把大企业不屑生产的、零配件产品,搞配套开发,只要选得
In modern enterprises, adjusting the product structure and continuously developing new products are ideal measures to occupy the market and obtain economic benefits. The author drew the essence of the development of new products of the world’s enterprises and extracted several strategies for the development of new products. 1 chain development method. That is to say, from the analysis of the market structure, it predicts the chain link between commodities and commodities and consumer products, and develops a new product to drive the development of related products. For example, a telephone company in France usually calls for papers and pens to make conversations with customers. Inventing a telephone attachment with a loose-leaf notebook and a ball-point pen, it is used together with the telephone to market. After the product was introduced to the market, it was very popular. Therefore, SMEs cannot compete with large companies in the development of large-scale complete sets of products, and may wish to disregard the production and spare parts products of large enterprises and engage in supporting development.