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近几年来,我国文化产业迅速发展。文化品牌建设也加大了步伐。河北省的文化产业已经有36个亿元的产值,但文化产业增加值占GDP的比重还没达到全国的平均水平。这既说明了差距,也意味着文化产业还有巨大潜力和空间。本文就以正定文化品牌常山战鼓为研究个案,通过研究其学术价值与实用价值,以期对河北文化品牌的培育与发展进行探索。一、常山战鼓的地方特征及艺术特色古城正定,是国家级历史文化名城、河北省民间艺术战鼓之乡。常山战鼓是正定民间艺术的优秀代表,据《正定县志》记载,
In recent years, China’s cultural industry has developed rapidly. Cultural brand building has also stepped up. The cultural industry in Hebei Province already has an output value of 36 billion yuan, but the added value of cultural industries as a share of GDP has not yet reached the national average. This shows both the gap and the huge potential and space for the cultural industry. In this paper, Zhengding cultural brand Changshan war drum as a case study, by studying its academic value and practical value, with a view to cultivating and developing Hebei cultural brand exploration. First, the local characteristics of Changshan war drums and artistic features The ancient city of Zhengding, is a national historical and cultural city, Hebei province folk art war drum town. Changshan war drums are positive outstanding folk art, according to “Zhengding County” records,