近年我国传播学对受众的研究开始步入规范化轨道,以传统的实证调查方法为主得到的研究结果也正在为大众传媒的受众研究提供着有效的支持。然而,传统实证调查的研究方式在对作为文化主体的受众进行调研时,也具有明显的缺陷。四川大学文学与新闻学院教师李春霞概括了它引发的三个主要问题: In recent years, researches on audiences in China’s communication science have begun to enter a standardized orbit. The findings of research based on the traditional methods of empirical investigation are also providing effective support for the mass media audience research. However, the research methods of the traditional empirical investigation have obvious defects in the investigation of the audience as the main body of culture. Li Chunxia, ​​a teacher at Sichuan University’s School of Literature and Journal, outlined three major issues that it raises: