房地产广告是一种明显短效性的广告,并具有单稿个案的性质,如何在做好单稿的同时,又能更好地传递房地产公司的广告意图呢?在生活节奏日渐加快的当代社会,大多数人们因为过多地忙于各自的学习和工作反而忽略了情感方面的需求。其实在这样的情况下,人们反而更需要情感。而这种情感又往往从消费上最容易体现出来,感性诉求广告就是在这样的条件下诞生的,广告商通过感性诉求广告引起消费者的某些心理需求,促使消费者在情感共鸣之中接受广告,激发消费者的购买欲望。 Real estate advertising is a noticeable short-term advertising, and has the nature of a single case, how to do a good job at the same time, but also to better convey the real estate company’s advertising intent? In the increasingly accelerated pace of contemporary society , Most people ignore the emotional needs because they are too busy with their study and work. In fact, in such circumstances, people need more emotion. And this kind of emotion is often reflected most easily from the consumer, sentimental appeal advertising is born under such conditions, advertisers through the emotional demands of advertising caused some psychological needs of consumers, prompting consumers to accept the emotional resonance Advertising, stimulate consumer desire to buy.