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上战略篇成功的纪录对于90年代的中国年青消费者来说,一提起 P&G,脑海里一定能立即蹦出一个又一个家喻户晓的牌子:能使头屑去无踪,秀发更出众的“海飞丝”;让头发飘逸柔顺,洗发护发(?)合一的“瓢柔”;含有维他命原 B5,令头发健康,加倍亮泽的“潘婷”;洁肤而且杀菌的“舒肤佳香皂”;对蛋白质污渍有特别强的去污力的“碧浪”洗衣粉;各有不同长度及厚度,以配合你的不同需要的“护舒宝”卫生巾;滋润青春肌肤,蕴含青春美的“玉兰油”
The record of success in the strategy section is for Chinese young consumers in the 1990s. When P&G is mentioned, it will be possible to immediately bring out one or more household names in the mind: to make dandruff go away without leaving traces of hair more outstanding. Head & Shoulders: “Beauty and supple hair, shampooing hair (?)” with “soft scoop”, “Pantene” containing vitamin B5, healthy hair, and lustrous “Pantene”; cleansing and bactericidal “Shufujia soap”;“Alanglang” washing powder with particularly strong detergency to protein stains; “Hushubao” sanitary napkins with different lengths and thicknesses to match your different needs Moisturizes youthful skin with youthful beauty “Olay Oil”