“癌症治愈烟瘾”。这是事实,是所有人的生活经验,我们身边不知有多少这种例子,一直要到被诊断出患了癌症才痛下决心戒烟。人,就是这么卑贱,不见棺材不掉泪。看似安静的一句话,对那些“老烟枪”们却是重重的一巴掌!这就是文案的力量!一点都不做作,没有夸张的创意,只是一个简单想法上的小小转折。烟瘾引发癌症,但烟瘾通常也因为癌症而终止。所以,说是”癌症治愈烟瘾”真的一点 “Cancer cure smoking addiction.” This is the fact that it is the life experience of all people. We do not know how many such examples around us and we have to stop smoking until we are diagnosed with cancer. People, is so humble, no coffin not tears. Seemingly quiet sentence, for those who “smoke pipe” is a slap in the face! This is the power of copywriting! Not at all contrived, no exaggerated ideas, just a simple idea of ​​a small turning point. Smoking causes cancer, but smoking is usually stopped because of cancer. So, it’s really “cancer cure smoking”